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Helpful Marketing Resources

The Six Costliest Mistakes You Can Make in Marketing to Women – offers this checklist to follow as you approach a new campaign or Web site redesign.

Entrepreneur Magazine Advertising Resources – Entrepreneur has a large selection of resources for small businesses to improve marketing performance.

As Writing Made Easy – How to apply what you know about making a sale to writing ads

Email Subject Line Advice from Marketing Experts – Links to 10 articles with tips for writing effective subject lines